For Kate Spade, the challenge wasn’t introducing technology—it was making technology feel unmistakably Kate Spade. I helped develop the creative direction and campaign concepts for the launch of the brand’s Wear OS smartwatch collection, working across photography, styling, and digital execution to bring the product into Kate Spade’s colorful, optimistic world.

The work extended into seasonal campaigns for the broader watch business, balancing fashion and personality with the functional demands of a technology product.