Branding.
Selected identity work spanning fashion, beauty, photography, jewelry, and music—from early concept and visual language through to digital, print, packaging, and physical brand applications.
HAIR BY FELIPE LEE
Brand Identity / Art Direction / Digital
A complete identity created for Dallas hairstylist Felipe Lee, pairing a refined editorial word mark with an illustrated secondary mark that brings together references to his Brazilian and American identity.
The system extended across print, digital, signage, and web, creating a brand that felt personal without relying on traditional salon aesthetics.
BRICK & MORTAR SALON
Brand Identity / Environmental / Print Production
A complete identity for an independent salon, developed across multiple marks and physical applications. The system extended from the core identity into storefront vinyl, signage, decals and printed materials, taking the project from initial concept through production and installation.
STUDIO 1208
Logo Design
Logo design for photography and filmmaking duo Studio 1208, creating a simple numerical mark built around the studio’s name.
PARADIGM DESIGN
Logo Design
Logo design for an independent jewelry brand, creating a minimal geometric mark designed to work across digital, retail, and physical brand applications.
L.E.D
Logo Design
A visual identity for independent music event L.E.D., developed across posters, wristbands, promotional materials, and digital assets. The system combined a bold geometric mark with a flexible graphic language designed to evolve across events while remaining instantly recognizable.
